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Privacy Policy



Best Western International, Inc. (referred to herein as "BWI," "we," and "us") is committed to protecting your privacy and wants you to be familiar with how we collect, use, and disclose Personal Information (as defined below). References to “BWI,” “we” and “us” throughout this Policy, depending upon the context, collectively refer to BWI and any subsidiary ofBWI, including but not limited to SureStay, Inc.

By using this website or a mobile application (“Site”),including text message, providing Personal Information (as defined below) to BWI, or otherwiseindicating your consent to receipt of marketing or other information from us,you consent to all actions taken by us with respect to your Personal Information as set forth in this Policy. If you do not agree to the terms and conditions of this Policy, please do not use the Site or provide any Personal Information to BWI through our Site or otherwise.

This Policy does not describethe collection, use, or disclosure of information by third parties, including third parties that own or operate Best Western® branded hotels and properties ("Licensed Hotels"), and third-party affiliated organizations permitted to sublicense Licensed Hotels outside the United States in various countries and territories throughout the world ("Affiliates"). Please be aware that Licensed Hotels and Affiliates are independent entities neither owned nor controlled by BWI or BWI Subsidiaries. Licensed Hotels and Affiliates might have their own privacy policies, which might be different from this Policy. To learn about the privacy practices of any of the Licensed Hotels or Affiliates, please review their respective privacy policies, not this Policy.

While this Policy is intended to describe the broadest range of our information processing activities globally, those activities may be more limited in some jurisdictions based on the restrictions of their laws. To the extent any of the activities described herein are not permitted under the laws of your country, state, or province, you agree that the remaining portions of this Policy that are permissible shall apply to the maximum extent permitted by law.


BWI may collect "Personal Information" from you, meaning information that identifies you as an individual or from which you may be identified. For example, we may collect:

  • contact information, such as your name, mailing address, e-mail address, and telephone number;
  • credit card number or other payment account number, billing address, and other payment and billing information (“Payment Information”);
  • Best Western Rewards® ("BWR®") loyalty program member information, online user account details, profile or password details and any frequent flyer or travel partner program affiliation;
  • records and copies of your correspondence if you contact us;
  • information necessary to fulfil special requests (e.g., health conditions that require specific accommodation);
  • guest stay information, including the hotels where you have stayed, date of arrival and departure, and goods and services purchased;
  • information collected through the use of closed circuit television systems, card key and other security systems; and
  • in limited cases, information relating to the credit of customers.

We may collect Personal Information from a variety of sources including:

  • through the Site;
  • through reservation and call centers;
  • through social media and brand channels (e.g. Facebook, Twitter);
  • from BWI Subsidiaries and from Licensed Hotels, Affiliates, or other third parties; or
  • when you otherwise voluntarily provide it to us, including in connection with our loyalty program (i.e. BWR).

We may also combine Personal Information we collect with publicly available Personal Information and Personal Information we receive from others or cross-reference with others. The collection and use of Personal Information, whether separately or combined, is done in accordance with and for the purposes described in this Policy.

If you voluntarily share "Sensitive Information" (e.g., Personal Information related to your health) with us, that information will only be used as necessary to fulfill special requests (e.g. health conditions that require specific accommodations). For example, if you voluntarily convey a health-related need to us, we may store and use that information in order for a Licensed Hotel to provide a room with appropriate amenities. We do not collect or store Sensitive Information unless it is voluntarily provided by you. By providing such Sensitive Information, you expressly consent to our collection, processing and storage of that information in accordance with the terms of this Policy.

Best Western Rewards® (“BWR®”) Program

In order to enroll in the BWR program, you must provide us with some of your Personal Information, such as your name, e-mail address, mailing address, and phone number, which is required in order to create and manage your account, administer the BWR program, and provide the benefits of the BWR program to you.

Enrolling in or maintaining a membership in the BWR programconstitutes youracceptance of the BWR terms and conditions (available at www.bestwesternrewards.com) and your express written consent to all actions taken by us with respect to your Personal Information in compliance with this Policy. Your continued use of the Site after expiration of the BWR program constitutes your implied consent to all actions taken by us with respect to your Personal Information in compliance with this Policy.


BWI collects Personal Information about guests, visitors to the Site, and others, so that we can provide an experience that is responsive to the needs of such individuals. BWI may collect, use, and disclose Personal Information for one or more of the following purposes:

  • Fulfillment of Reservation or Information Requests. To fulfill your requests such as completing a credit card transaction or booking a reservation at any Licensed Hotel worldwide through our central reservation system, or responding to your requests that we send marketing, informational or other newsletters to you (and to personalize such newsletters and the Site to your preferences). For example, when you make a reservation through BWI's central reservation system, we may collect Payment Information from you, and may use and disclose such Payment Information to fulfill your reservation. BWI maintains a worldwide accessible website, call centers, and database computers in the United States and other locations around the world, which are intended to help BWI conduct business and to facilitate the operation and maintenance of its central reservation system.

  • Membership Programs. To administer and operate voluntary membership programs, including loyalty programs such as BWR, which allow members to earn and redeem rewards, points, or credits in connection with the programs. For complete BWR program terms and conditions, visit .

  • Best Western Travel Card®. To process and ship a Best Western Travel Card, which is a stored value card redeemable for lodging charges (room rate and applicable taxes) for stays at Licensed Hotels worldwide. We may also use your Personal Information as necessary to permit your use and redemption of a Best Western Travel Card. For complete Best Western Travel Card terms and conditions, see.

  • Administrative and Other Communications. To send you important information regarding the Site, changes to our terms, conditions, and policies, or other administrative information (e.g., information about your travel reservations, such as reservation confirmations and pre-arrival communications). We may also use your Personal Information to determine whether you are eligible for and/or inform you, if you have provided your consent, to send marketing communications or tell you about products, programs, enhancements, events, special offers, and services of BWI, BWI Subsidiaries, and third parties (including Licensed Hotels and Affiliates) that might be of interest to you. For more information, see the “Your Choices” section of this Policy below.

  • Promotions. To operate sweepstakes, contests, or other marketing or promotional activities (collectively, "Promotions"). We typically ask you for certain Personal Information when you enter or participate in such Promotion and, if applicable, win a prize, and we use such Personal Information to administer the Promotion. Participation in these Promotions is completely voluntary, and you have a choice whether to disclose your Personal Information. You should carefully review the rules, if any, of each Promotion in which you participate, as it may contain additional important information about BWI's use of your Personal Information. To the extent that the Promotion’s rules concerning the treatment of your Personal Information conflict with this Policy, the Promotion’s rules shall control.

  • Surveys. To conduct or facilitate surveys and to ask for your responses to questionnaires in order to provide better products and services to guests and Site visitors. Completion of any surveys or questionnaires is strictly voluntary.

  • Customer Care. To track, process, and respond to customer care inquiries and to enhance and improve the customer’s experience. We may also transmit your Personal Information to third party service providers, Affiliates, and Licensed Hotels to allow those third parties to track, process, and respond to customer care inquiries.

  • Internal Business Purposes. For our internal business purposes, such as data analysis, audits, developing new products, enhancing the Site, improving our services, identifying usage trends and visiting patterns, determining the effectiveness of our Promotions, and meeting contractual obligations (e.g., a contractual obligation with regard to earning or redeeming BWR points or miles through our airline partners).

  • Our Legal Duties. To comply with legal and regulatory requirements or demands in accordance with applicable law, a court order, subpoena, or other legal process.

  • Terms of Use. We may enforce or apply ourTerms of Useand/or other agreements and policies.

  • E-mails to Friends. To permit you to forward information about our products, services, and Licensed Hotels to another individual, such as a friend or co-worker. If you wish to use this feature, you may be required to provide to us, and we may use, the applicable individual's name and e-mail address to facilitate your sending of such messages to such individual (and any Personal Information ‒ such as your name and your email address ‒ provided in connection with sending such information, will be disclosed to such individual). By using this functionality, you affirm that you are entitled to use and to provide to us the recipient's name and e-mail address for this purpose. We will not seek to use the recipient’s Personal Information for any purpose other than to allow the e-mail to be sent, unless we disclose such other purpose to you at the time that you provide such Personal Information to us or unless we have separately collected such Personal Information through other means.

  • Co-brand credit card. To promote and assess eligibility for Best Western’s co-brand credit cards.

  • Additional Uses. We may also use your Personal Information in other ways as described when you provide such information to us or for other purposes with your consent.


  • BWI Subsidiaries. We may share your Personal Information with BWI Subsidiaries so that they may use such Personal Information for the purposes described in this Policy. BWI Subsidiaries are required to protect your Personal Information consistent with this Policy. BWI is the entity that is responsible for the management of such jointly used Personal Information.

  • Licensed Hotels, Affiliates, and Third Parties. We may also share your Personal Information with Licensed Hotels, Affiliates, and other third parties located around the world for the purposes described in this Policy (e.g., to send your reservation information to the applicable Licensed Hotel or Affiliate, to provide Licensed Hotels, Affiliates, or other third parties with information on the rewards, points, or credits earned by you in connection with BWR, and to allow Licensed Hotels, Affiliates, and third parties to determine whether you are eligible for and/or inform you, if you have provided your consent, of products, programs, services, and promotions that they believe might be of interest to you).

  • Third-Party Service Providers. BWI relies on numerous third-party service providers to provide certain products and services on our behalf, including reservation services, credit card/payment processing and billing, IT services, customer care, e-mail delivery services, text messaging services, communication and delivery of promotional and marketing materials via e-mail, direct mail, and text message,  administering guest surveys and Promotions, administration, data analysis, and other similar services. We may share your Personal Information for the purpose of enabling these third parties to provide such services or as otherwise necessary for the ongoing operation of BWI's business, including operation of programs such as BWR and Best Western Travel Card. When we do outsource the processing of your Personal Information to third parties or provide your Personal Information to third party service providers, we require those third parties to protect your Personal Information with reasonable security measures and to limit their use only to the purposes for which we have disclosed it to them.   
  • BWR Partners. BWI may also share your Personal Information with companies that we have partnered with or that are participants in our BWR program to allow you to earn and redeem rewards, points, or credits in connection with your BWR membership and in accordance with your chosen earning and spending preferences (e.g., selection of a particular airline partner through which you can earn BWR points). 
  • Promotions. Personal Information submitted in connection with Promotions may be shared with third-party sponsors of such Promotions (irrespective of whether such Promotions are hosted by us), or otherwise in accordance with the rules applicable to such Promotion.

  • Assignment. In the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of BWI's or the BWI Subsidiaries' business, assets, or stock (including in connection with any bankruptcy or similar proceedings), we may transfer any and all information that we collect pursuant to this Policy. Any successor, assignee, or transferee may use your Personal Information as described in this Policy.

  • Social Networking Forums. BWI may make available interactive services (e.g., message boards, forums, and blogs) through which you may post information and materials on the Site. Please note that any information you disclose through such services becomes public information and may be available to visitors to the Site and to the general public. We urge you to exercise discretion and caution when deciding to disclose your Personal Information, or any other information, through these services. If you choose to voluntarily disclose your personal Information through such a forum it may be available to the public and might be used by others for any purpose.

  • Law Enforcement; Emergencies; Compliance. We may disclose your Personal Information: (i) when we have reason to believe that it is necessary to identify, contact, or bring legal action against persons or entities that may be causing injury to you, BWI, BWI Subsidiaries, Licensed Hotels, Affiliates, or others; (ii) when we believe that applicable law or regulation (including laws and regulations outside your country of residence) requires it; (iii) as mandated by subpoena, court order, or legal process; (iv) to establish or exercise our legal rights, defend against legal claims, or protect our operations or those of any BWI Subsidiaries, Licensed Hotels, or Affiliates; (v) to protect the rights, privacy, safety, or property of BWI, BWI Subsidiaries, Licensed Hotels, Affiliates, you, or others; (vi) to investigate, prevent, or take action regarding suspected illegal activities, (vii) to investigate, prevent, or take action regarding suspected fraud, (viii) to investigate, prevent, or take action regarding situations involving potential threats to the physical safety of any person, (ix) to investigate, prevent, or take action regarding violations of ourTerms of Use

  • Credit Authorization. When you apply for a Best Western co-brand credit card, your Personal Information will be used and disclosed to appropriate third parties in accordance with applicable laws for the purpose of determining whether you are eligible for the credit card and whether the card issuer will grant and/or maintain a line of credit to you.

  • Responsibility When Information Is Transferred. If a service provider that receives Personal Information from us about an EU data subject or Swiss data subject takes an action that is contrary to the principles of the EU-US Privacy Shield or Swiss-US Privacy Shield, we shall be liable for those actions unless we prove that we are not responsible for causing them.


BWI may also collect “Non-Personal Information,” meaning aggregated and/or anonymized information, demographic information, and any other information that does not reveal your specific identity. Because Non-Personal Information does not personally identify you, we may use and share such information with BWI Subsidiaries, Licensed Hotels, Affiliates, and other third parties for any purpose, including without limitation to facilitate and improve your ongoing access to and use of our Site, to best tailor our services to suit personal interests, to analyze visiting patterns, enhance and improve customer service, and for our other business purposes. As you navigate the Site, we and our service providers may collect certain Non-Personal Information such as your computer type (Windows or Macintosh), screen resolution, OS version, Internet browser, and Internet browser version using automatic data collection technologies.

In addition, we may engage third party tracking and advertising providers to act on BWI's behalf to track and analyze your usage of our Site through the use of such automatic data collection technologies. These third parties collect and share with us, as we may request, Site usage information about visits to our Site, measure and research the effectiveness of our advertisements, track page usage and paths followed during visits through our Site, help us target and track use of our Internet banner advertisements on our Site and on other sites, and track use of other links from our marketing partners' sites to our Site. We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.


We may also collect information related to cookies. A cookie is a simple text file that is stored on your computer or mobile device by a website’s server. It contains anonymous information, for example a unique identifier and the name of the website, as well as some numbers and digits. Cookies allow a website to remember your preferences, and items you have placed in your shopping cart. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. The “Help” function within your browser should tell you how to do this. Alternatively, you can visitwww.allaboutcookies.org, which gives comprehensive information on how to disable cookies on a wide variety of desktop browsers. If you disable or refuse cookies, please note that some parts of this Site may then be inaccessible or not function properly.


Your IP address is a number that your Internet Service Provider automatically assigns to the computer that you are using to access the Site. This number is identified and logged automatically in our server log files whenever users visit the Site, along with the time of each visit and the page(s) that were visited. Collecting IP addresses is standard practice on the Internet and is done automatically by many websites. We use IP addresses for purposes such as calculating Site usage levels, helping diagnose server problems, validation of a legitimate user session via Google® captcha and administering the Site. Please note that we treat IP addresses, server log files, and related information as Non-Personal Information, except when we are required to do otherwise under applicable law.


Your web browser may let you choose your preference as to whether you want to allow websites to collect information over time about your online activities across different websites or online services. At this time, the Site does not respond to such “Do Not Track” or similar preferences you may have configured in your web browser, and the Site may continue to collect information in the manner described in this Policy. However, as stated in the “Non-Personal Information” section above, we do allow you to exercise some choice in the information collected by adjusting your browser’s cookie settings.


The Site may contain links to third-party websites. These linked sites (which may include the websites of Licensed Hotels, Affiliates, and various BWR partners or other third parties) are not under BWI's control, and we are not responsible for the privacy practices or the contents of any such linked site (or any link contained in any linked site). We provide such links only as a convenience, and the inclusion of a link on the Site does not imply endorsement of the linked site by BWI or the BWI Subsidiaries. If you decide to access any of the third-party websites linked to this Site, you do so entirely at your own risk and subject to the terms and conditions of use and privacy policies for such websites. If you provide any Personal Information through any such third-party website, your Personal Information will be treated in accordance with the privacy policy of that third party.

SECURITY& Integrity

Because the security of your Personal Information is important to us, we have implemented security measures that provide reasonable precautions against the unauthorized access, disclosure, alteration, or destruction of Personal Information. The Personal Information we collect from you online is stored by us and/or our service providers and protected through a combination of physical and electronic access controls, firewall technology, and other reasonable security measures. Nevertheless, such security measures cannot prevent all loss, access, misuse, or alteration of Personal Information. Where required by law, we will notify you of any such loss, access, misuse, or alteration of Personal Information that may affect you, so that you can take the appropriate actions to protect your rights. We may decide to notify you by mail, email, or telephone where permitted by law.

Please do not send us your Payment Information or Sensitive Information through e-mail or any undesignated area (e.g., submission of your credit card number in a "comment" field). If you have reason to believe that your interaction with us is no longer secure (e.g., if you feel that the security of any account you might have with us has been compromised), you must immediately notify us of the alleged problem by contacting our Customer Care Department as set forth below in this Policy. Please note that, if you choose to notify us via physical mail, this will delay the time it takes for us to respond to the alleged problem.

Your choices

You may always choose what Personal Information (if any) you wish to provide to us. However, if you choose not to provide certain details, some of your experiences with us may be affected. For example, we cannot take a reservation without a name, and if we cannot disclose your Personal Information to Licensed Hotels or Affiliates, we may be unable to provide you with all or certain reservation services, other services, or membership-program-related benefits. Similarly, if we cannot disclose your Personal Information to other third parties, such as BWR partners (e.g., airlines, card issuers and other third parties), we may not be able to provide all of the available membership program services to you (e.g., earning of frequent customer points with such companies), or the provision of such services may be delayed. We will endeavor to comply with your request as soon as reasonably practicable.

In some jurisdictions, data privacy or other laws may require us to obtain your consent before we send you information that you have not specifically requested. In certain circumstances, your consent may be implied (e.g., where communications are required in order to fulfil your requests and/or where you have volunteered information for use by us). In other cases, we may be required to seek your consent expressly (e.g., where the information collected is regarded to be Sensitive Information under local regulations).

If you do not wish for us to use your contact information to promote our own or third parties' products or services, you can opt-out of any or all such promotional communications or withdraw your previous consent by contacting our Customer Care Department as set forth in the “Contacting Us” section of this Policy below. If you have received a promotional e-mail from us and no longer wish to receive such e-mails going forward, you may opt-out by using the unsubscribe function in the e-mail you have received from us. Please note that when you unsubscribe from receiving promotional e-mails from us, your contact details will be “suppressed” rather than deleted. This will ensure that your request is recorded and retained unless you provide a later consent that overrides it.

If you have a BWR account, we ask you to indicate your communication preferences at the time you become a member of the BWR program. Once you have indicated your preferences, you can change them by logging into your account.

Please note that if you opt-out as described above, we will not be able to remove your Personal Information from the databases of Licensed Hotels, Affiliates, or other third parties with which we have already shared your Personal Information.

ACCESS, Deletion, &Modification

BWI may allow you to review certain Personal Information through the Site or through other online means. Information about the availability of online means for reviewing your Personal Information is generally available at the Site or on the printed materials where such type of Personal Information was first submitted.

Pursuant to applicable law, you may have the right to request access, deletion or changes to the Personal Information we maintain about you and, where appropriate, request that we update such Personal Information you believe is incomplete, inaccurate or out of date. You can also inquire whether we maintain Personal Information that relates to you. Although BWI will attempt in good faith to respond to your request, we may not be able to provide, delete, or change your Personal Information in all circumstances. For example, BWI may not be able to change, provide, or delete Personal Information about you if it would impose an undue burden or expense, or require BWI to also change information relating to another person. In addition, in some circumstances pursuant to applicable law, you may have the right to request that we cease using Personal Information about you on the grounds that such Personal Information was acquired by unjust means or used in violation of law. BWI will honor such requests as required and within the time specified by applicable law and, where permitted by law, may charge an appropriate fee to cover the costs of responding to your request.

To make one of the requests listed above, please complete and submit this Request Form. Please be sure to include your full name, address, telephone number,e-mail address, BWR rewards number (if any), as well as the date and location of your most recent hotel stay at a Best Western branded hotel. We use this information to ascertain your identity, to determine whether we have any Personal Information regarding you, or in case we need to contact you to obtain any additional information.

data RETENTION & minimization

BWI only collects Personal Information that it believes is necessary to perform the services that you seek from BWI and to exercise its rights and comply with its obligations as otherwise outlined in this Policy. We will keep your Personal Information only as long as we need it for the purposes for which we collect it or as otherwise permitted by law.


The Site is not directed to minors (as defined by applicable law), and we request that such individuals do not provide Personal Information through the Site. If we learn we have collected or received Personal Information from a minor under the age of 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a minor under the age of 13, please contact our Customer Care Department as set forth in the “Contacting Us” section of this Policy.


BWI complies with the U.S.-EU Privacy Shield and the U.S.-Swiss Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Personal Information from European Union member countries and Switzerland. BWI hassubmitted its self-certificationthat it adheres to the Privacy Shield principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Privacy Shield program, and to view BWI's certification once it is approved by the U.S. Department of Commerce, please visit http://www.privacyshield.gov. Please note that a violation of BWI’s commitment to Privacy Shield may be investigated by the Federal Trade Commission and/or the United States Department of Commerce.

If you feel that BWI has mishandled your Personal Information in violation of the Privacy Shield Privacy Principles, please contact BWI through its Customer Care Department with a written description of your complaint. After receiving such written description, a representative from BWI's Customer Care Department will contact you to set up a time and manner to discuss your complaint. BWI is dedicated to addressing all legitimate complaints about its adherence to this Policy and the Privacy Shield Privacy Principles and will make a good faith effort to engage in communications to address such complaints. For unresolved complaints under the Privacy Shield Privacy Principles, BWI has agreed to participate in the JAMS EU Privacy Shield Program, an independent dispute resolution program. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by BWI, please visit the JAMS Program Website at https://jamsadr.com/file-an-eu-us-privacy-shield-or-safe-harbor-claimfor more information and/or to file a complaint.If your complaint is not resolved by BWI, or through the JAMS process, under limited circumstances a binding arbitration option may be available before a Privacy Shield Panel, or you may have the right to lodge a complaint with your local data protection agency.


The Site andBWI areoperated from the United States in accordance with laws of the United States, and visitors to our Site, those who provide us Personal Information, and those who otherwise indicate their consent to the receipt of marketing or other information from us, should be aware that the laws of the United States may differ from those of your country of residence. BWI does not represent or warrant that the Site or any part thereof is appropriate or available for use in any particular jurisdiction. Those who choose to access the Site do so on their own initiative and at their own risk and are responsible for complying with all local laws, rules, and regulations. We may limit the Site's availability, in whole or in part, to any person, geographic area or jurisdiction we choose, at any time and in our sole discretion. By submitting any Personal Information to us, you consent to the transfer of such Personal Information to and the processing of such Personal Information in countries other than your country of residence, including countries that may provide a different level of data security than in your country of residence, including the United States, where BWI is located. In addition, if we need to transfer any Personal Information to Licensed Hotels, Affiliates, or other third parties pursuant to this Policy, please be advised that such entities may or may not be located in countries that are considered "adequate" pursuant to the EU-US Privacy Shield, Swiss-US Privacy Shield or other laws.

California Users: Your California privacy rights

California’s “Shine the Light” law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes.  Alternatively, such businesses may have in place a policy not to disclose Personal Information of customers to third parties for the third parties’ direct marketing purposes if the customer has exercised an option to opt-out of such information sharing.  We have such a policy in place. You may opt-out of information sharing or find out about any rights you may have under California Civil Code section 1798.83 by emailing BWI at 이 이메일 주소가 스팸봇으로부터 보호됩니다. 확인하려면 자바스크립트 활성화가 필요합니다. or by contacting our Customer Care Department as set forth below under “Contacting Us.” Please note that in order to fulfil certain rewards, we must share your information with our BWI Subsidiaries, Affiliates or third party service providers. In addition, when you make a reservation or stay at a Licensed Hotel or through an Affiliate, you are providing your information directly to that Licensed Hotel or Affiliate and the restrictions contained in this Section will not apply to BWI with respect to such information. Please follow the instructions provided to you by any third party service providers to unsubscribe from their messages. If you have opted-out as described above, and thereafter you elect to initiate a transaction that requires us to share your information with such third party again, then your previous opt-out preferences will not apply.


If you have any questions regarding this Policy, or would like to update your information or modify your communication preferences, please contact us by e-mail at 이 이메일 주소가 스팸봇으로부터 보호됩니다. 확인하려면 자바스크립트 활성화가 필요합니다., by phone at 800-528-1238, or write to us at the following address:

Best Western International, Inc.
Customer Care Department
P.O. Box 10203
Phoenix, AZ 85064
Attn: Customer Care

Best Western International, Inc.
Unit 7 Citylink Business Park

Old Nass Road

Dublin 12


Attn: Legal Department

(BWI’s representative in the EU)

Please note that e-mail communications will not necessarily be secure; accordingly, you should not include Payment Information or Sensitive Information in your e-mail correspondence to us.


BWI reserves the right to change, modify, or amend this Policy at any time. The date this Policy was last revised is at the top of this page. If we make a material change to this Policy, we will indicate on the Site that our privacy practices have changed and will provide a link to the new policy. If we make material changes to how we use your Personal Information, we will notify you by e-mail to the e-mail address specified in your account (if applicable) and/or through a notice on the Site’s home page, and we will provide you with an opportunity to opt-out of such new or different use. Any changes to the Policy will become effective upon our posting of the revised Policy on the Site. Use of the Site following such changes constitutes your acceptance of the revised Policy then in effect.




마지막업데이트: 2018 4

Best Western International, Inc. (이하 "BWI", "당사" "당사")는귀하의개인정보를보호하기위해노력하며개인정보의수집, 사용및공개방법에대해숙지하시기를바랍니다). 컨텍스트에따라본정책전반에걸쳐 "BWI", "우리" "당사"를언급하는것은 BWI SureStay, Inc.를포함하며이에국한되지않는 BWI의자회사를통칭합니다.

문자메시지, BWI에대한개인정보 (아래정의된대로) 제공또는본사의마케팅또는기타정보수신에대한귀하의동의를나타내는이웹사이트또는모바일응용프로그램 (이하 "사이트")을사용함으로써귀하는이정책에명시된대로귀하의개인정보를존중합니다. 이정책의이용약관에동의하지않으면본사이트를이용하거나 BWI에개인정보를제공하지마십시오.

이정책은 Best Western® 브랜드호텔및부동산 ("Licensed Hotel")을소유하거나운영하는제 3 자및라이센스가부여된호텔을외부에서재라이센스할수있는전세계여러국가및지역의미국이외의제 3 자의계열사를포함한제 3 자의정보수집, 사용또는공개를설명하지않습니다 (이하 "Affiliates"). 라이센스호텔및계열사는 BWI 또는 BWI 자회사가소유하거나통제하지않는독립단체입니다. 라이센스가부여된호텔및제휴사는본개인정보취급방침과다른자체개인정보취급방침을가지고있을수있습니다. 라이센스호텔또는계열사의개인정보보호관행에대해알아보려면이정책이아닌해당개인정보보호정책을검토하십시오.

이정책은전세계적으로가장광범위한정보처리활동을설명하기위한것이지만, 해당법률의제한에따라일부관할지역에서는이러한활동이제한될수있습니다. 귀하가거주하는국가, 주또는지방의법률에따라여기에설명된활동이허용되지않는범위내에서본정책의나머지부분은법이허용하는최대범위에적용된다는데동의합니다.


BWI는귀하로부터개인정보를수집할수있으며귀하를개인으로식별하거나귀하를식별할수있는정보를의미합니다. 예를들어, 우리는다음과같은항목들을수집할수있습니다.

  • , 우편주소, 전자메일주소및전화번호와같은연락처정보.
  • , 청구서수신주소및기타지불및청구정보 ("지불정보");
  • Best Western Rewards® ("BWR®") 로열티프로그램회원정보, 온라인사용자계정세부정보, 프로파일또는암호정보및상용고객또는여행파트너프로그램제휴.
  • ;
  • (: 특정편의가필요한건강상태);
  • , 도착및출발날짜, 구입한물품및서비스를포함하는게스트숙박정보;
  • TV 시스템, 카드키및기타보안시스템의사용을통해수집된정보;
  • .


  • ;
  • ;
  • (: Facebook, Twitter);
  • BWI 자회사및라이센스호텔, 계열사또는기타제 3 ;
  • (, BWR)과관련하여자발적으로제공한경우.

또한수집한개인정보와공개적으로사용가능한개인정보및다른사람으로부터받은개인정보를결합하거나다른사람들과상호참조할수있습니다. 별도로또는결합된개인정보의수집및사용은본정책에설명된목적에따라수행됩니다.

'민감한정보'(: 건강과관련된개인정보) Google에자발적으로공유하면해당정보는특별요구 (: 특정편의가필요한건강상태)를충족시키는데필요한만큼만사용됩니다. 예를들어, 자발적으로건강관련요구사항을당사에전달하는경우라이선스가있는호텔이적절한편의시설을제공할수있도록해당정보를저장하고사용할수있습니다. 당사는귀하가자발적으로제공하지않는한민감한정보를수집하거나저장하지않습니다. 그러한민감한정보를제공함으로써귀하는본정책의조항에따라해당정보를수집, 처리및저장하는것에명시적으로동의합니다.

베스트웨스턴리워즈® (“BWR®”) 프로그램

BWR 프로그램에등록하려면귀하의이름, 전자메일주소, 우편주소및전화번호와같은귀하의개인정보일부를제공해야하며, 귀하의계정을생성및관리하고, BWR 프로그램의혜택을귀하에게제공합니다.

BWR 프로그램에회원을가입시키거나유지하는것은 BWR 이용약관 (www.bestwesternrewards.com에서제공)의유무와본정책에따라귀하의개인정보와관련하여당사가취한모든조치에대한귀하의명시적서면동의를구성합니다. BWR 프로그램이만료된후에도사이트를계속사용하면본정책에따라귀하의개인정보와관련하여당사가취한모든조치에대한귀하의동의가성립됩니다.


BWI는손님, 사이트방문자및기타사람들에관한개인정보를수집하여그러한개인의요구에응답할수있는경험을제공할수있습니다. BWI는다음목적중하나이상을위해개인정보를수집, 사용및공개할수있습니다.

  • 예약또는정보요청이행.신용카드거래를완료하거나중앙예약시스템을통해전세계의라이센스호텔에서예약하거나고객에게마케팅, 정보또는기타뉴스레터를보내는요청에대한응답 (및해당뉴스레터및귀하의선호에따라사이트). 예를들어, BWI의중앙예약시스템을통해예약할때, 당사는귀하로부터지불정보를수집할수있으며귀하의예약을이행하기위해지불정보를사용하고공개할수있습니다. BWI BWI가비즈니스를수행하고중앙예약시스템의운영및유지를용이하게하기위해미국및전세계의다른지역에있는전세계액세스가능한웹사이트, 콜센터및데이터베이스컴퓨터를관리합니다.

  • 회원프로그램. 회원들로하여금프로그램과관련하여보상, 포인트또는크레딧을획득하고상환할수있게해주는 BWR과같은로열티프로그램을포함한자발적회원프로그램을운영합니다. BWR 프로그램이용약관전문은 www.bestwesternrewards.com을참조하십시오.

  • 베스트웨스턴트래블카드®. 전세계라이센스호텔숙박에대한숙박비 (객실요금및관련세금)로상환되는가치있는카드인 Best Western Travel Card를처리하고발송하십시오. 우리는또한귀하의개인정보를필요에따라 Best Western Travel Card의사용및사용을허용하기위해사용할수있습니다. 베스트웨스턴트래블카드이용약관전문은 seewww.travelcard.bestwestern.com을참조하십시오.

  • 행정및기타통신.사이트와관련된중요한정보, 약관, 정책및기타행정정보의변경사항 (: 예약확인및도착전통신과같은여행예약정보)을보내주십시오. 또한귀하의동의를얻었으면마케팅커뮤니케이션을보내거나 BWI의제품, 프로그램, 개선사항, 이벤트, 특별제안및서비스에대해알려줄수있는지여부를결정하기위해귀하의개인정보를사용할수있습니다.BWI 자회사및귀하에게관심이있을수있는제 3 (라이선스가있는호텔및제휴사포함). 자세한내용은이정책의 "선택사항"섹션을참조하십시오.

  • 프로모션. 경품행사, 경연대회또는기타마케팅또는판촉활동 (통칭하여 "프로모션") 운영. 우리는일반적으로귀하가그러한프로모션에참가할때특정개인정보를요구하며, 해당되는경우상을수여하며그러한개인정보를사용하여프로모션을관리합니다. 이프로모션에대한참여는전적으로자발적이며개인정보공개여부를선택할수있습니다. BWI의개인정보이용에대한중요한추가정보가포함되어있을수있으므로참가한각행사의규칙이있을경우신중하게검토해야합니다. 귀하의개인정보취급에관한프로모션의규칙이본정책과상충하는한, 프로모션의규칙이우선합니다

  • 설문조사. 고객과사이트방문자에게더나은제품과서비스를제공하기위해조사를실시하거나촉진하고설문에대한응답을요청합니다. 모든설문조사또는설문지작성은전적으로자발적입니다.

  • 고객지원.고객지원문의를추적, 처리및대응하고고객의경험을향상시킵니다. 당사는귀하의개인정보를제 3 자서비스제공자, 제휴사및라이선스가있는호텔로전송하여제 3자가고객관리문의를추적, 처리및대응할수있도록합니다

  • 내부사업목적.데이터분석, 감사, 신제품개발, 사이트개선, 서비스개선, 사용추세및방문패턴식별, 프로모션의효율성결정, 계약상의무충족 (: 계약의무_항공사제휴사를통해 BWR 포인트또는마일을적립또는사용하는것과관련하여).

  • 법적의무.관련법률에따라법률및규제요구사항또는요구사항을준수하려면법원명령, 소환장또는기타법적절차가필요합니다.

  • 이용약관. 우리는이용약관및/또는기타계약및정책을집행하거나적용할수있습니다.

  • 전자메일.Google 제품, 서비스및라이센스호텔에대한정보를친구또는동료와같은다른개인에게전달할수있습니다. 이기능을사용하려면해당개인및귀하의개인정보 (: 개인정보)에해당메시지를쉽게전송할수있도록해당개인의이름과전자메일주소를제공해야합니다. 이름및귀하의이메일주소 - 그러한정보를보내는것과관련하여제공된정보는해당개인에게공개됩니다. 이기능을사용하면귀하는이목적으로수신자의이름과전자메일주소를사용하고제공할수있음을확인합니다. 우리는귀하가그러한개인정보를저희에게제공할때또는귀하가개별적으로수집하지않는한그러한다른목적을귀하에게공개하지않는한, 그러한개인정보를다른수단을통해수신자의개인정보를전자메일을전송하는것이외의목적으로사용하려고하지않을것입니다.

  • 공동브랜드신용카드.Best Western의공동브랜드신용카드자격을홍보하고평가합니다.     

  • 추가사용.또한귀하가당사에그러한정보를제공하거나귀하의동의하에다른목적으로귀하의개인정보를다른방법으로사용할수있습니다.


  • BWI 자회사.당사는귀하의개인정보를 BWI 자회사와공유하여본개인정보를본정책에서설명한목적을위해사용할수있습니다. BWI의자회사는본정책에따라귀하의개인정보를보호해야합니다. BWI는공동으로사용하는개인정보의관리를책임지는단체입니다.


  • 라이센스호텔, 제휴사및제 3 .우리는또한귀하의개인정보를본정책에설명된목적을위해전세계에위치한라이센스호텔, 제휴사및기타제 3 자와공유할수있습니다 (: 해당라이센스호텔이나제휴사에게예약정보를보내거나라이센스호텔, 제휴사제공등) BWR과관련하여귀하가획득한보상, 포인트또는크레딧에대한정보를제공하고라이센스가부여된호텔, 제휴사및제 3자가귀하의자격여부를결정할수있도록허용귀하가관심을가질것으로생각되는제품, 프로그램, 서비스및프로모션에대한귀하의동의제공).

  • 타사서비스제공업체. BWI는예약서비스, 신용카드/지불처리및청구, IT 서비스, 고객관리, 문자메시지 서비스, 홍보및마케팅전달및제공을비롯하여수많은제 3 자서비스제공업체를대신하여특정제품및서비스를제공합니다.전자메일및다이렉트메을통한자료렉 문자메시지  게스트설문조사및프로모션, 관리, 데이터분석및기타유사한서비스관리. 당사는 BWR Best Western Travel Card와같은프로그램의운영을포함하여 BWI 사업의지속적인운영을위해이러한제 3자가이러한서비스를제공할수있도록하기위해귀하의개인정보를공유할수있습니다. 우리가귀하의개인정보처리를제 3 자에게아웃소싱하거나귀하의개인정보를제 3 자서비스제공자에게제공하는경우, 당사는제 3 자에게합당한보안조치로귀하의개인정보를보호하고당사의목적을위해서만사용을제한하도록요구합니다

  • BWR 파트너. BWI는또한귀하가당사와파트너관계를맺거나당사 BWR 프로그램참가자인귀하의개인정보를 BWR 멤버쉽과관련하여귀하가선택한수익및지출에따라보상, 포인트또는크레딧을획득하고상환할수있도록공유할수있습니다선호도 (: BWR 포인트를획득할수있는특정항공사파트너의선택)

  • 프로모션.프로모션과관련하여제출된개인정보는해당프로모션의제 3 자스폰서와공유될수있으며 (그러한프로모션이당사가주최하는지여부와상관없이), 또는그러한프로모션에적용되는규칙에따라제공될수있습니다.

  • 수행업무.BWI 또는 BWI의자회사의사업, 자산또는주식 (파산또는유사한절차와관련하여포함)의재구성, 합병, 판매, 합작투자, 양도, 양도또는기타처분이있는경우, 우리는본방침에따라수집한모든정보를양도할수있습니다. 후임자, 양수인또는양수인은본정책에설명된대로귀하의개인정보를사용할수있습니다.

  • 소셜네트워킹포럼.BWI는귀하가사이트에정보및자료를게시할수있는대화형서비스 (: 게시판, 포럼및블로그)를제공할수있습니다. 해당서비스를통해공개하는모든정보는공개정보가되며사이트방문자및일반대중이사용할수있습니다. 우리는이러한서비스를통해귀하의개인정보또는기타정보를공개하기로결정할때재량과주의를행사할것을촉구합니다. 그러한포럼을통해귀하의개인정보를자발적으로공개하기로선택한경우, 대중에게공개될수있으며어떤목적으로든다른사람들이사용할수있습니다.

  • 법집행; 비상사태; 응낙. 당사는귀하의개인정보를다음과같이공개할수있습니다 : (i) 귀하에게상해를입힐수있는개인이나단체, BWI, BWI 자회사, 라이센스호텔, 계열사를식별, 연락또는법적조치를취할필요가있다고판단될때 , 또는다른사람; (ii) 해당법률또는규정 (귀하의거주국가이외의법률및규정포함)이이를필요로한다고판단할때; (iii) 소환장, 법원명령또는법적절차에의해위임된경우; (iv) 당사의법적권리를행사하거나행사하거나법적요구를방어하거나 BWI의자회사, 라이센스호텔또는계열사의업무를보호하기위해; (v) BWI, BWI 자회사, 라이센스호텔, 계열사, 귀하또는다른사람의권리, 사생활보호, 안전또는재산보호; (vi) 불법행위혐의에대한조사, 예방또는조치, (vii) 사기혐의에대한조사, 예방또는조치, (viii) 물리적인위협에관련된상황에대한조사, 예방또는조치 (ix) 이용약관, 기타계약또는정책의위반에대해조사, 예방또는조치를취하거나, (x) 법률에의해요구되거나허용되는경우.

  • 신용승인. 귀하가 Best Western 공동브랜드신용카드를신청할때귀하의신용정보를이용할자격이있는지여부와카드발급기관이승인할것인지여부를결정할목적으로해당법률에따라귀하의개인정보가사용되어적절한제 3 자에게공개됩니다.또는신용한도를유지해야합니다.

  • 정보전달에따른책임. EU 데이터주체나스위스데이터주체에관한개인정보를당사에제공하는서비스제공업체가 EU-US 개인정보보호방패또는스위스 - 미국개인정보보호방침의원칙에위배되는행동을취한경우, 해당조치에대해우리가그 ()들을일으키는원인에대한책임이있지않다는것을증명합니다.


BWI는또한집계및/또는익명화된정보, 인구통계학적정보및귀하의특정신원을밝히지않는기타정보를의미하는 "비개인정보"를수집할수있습니다. 비개인정보가귀하를개인적으로식별하지않기때문에당사는 BWI의자회사, 라이센스가부여된호텔, 제휴사및기타제 3 자에게귀하의지속적인접속및이용을용이하게하고향상시키기위한목적으로그러한정보를사용하고공유할수있습니다.사이트는개인적인관심사에맞게최상의서비스를제공하고방문패턴을분석하고고객서비스를향상시키고개선하며기타비즈니스목적으로사용할수있습니다. 귀하가사이트를탐색할때당사와당사의서비스제공업체는자동데이터수집기술을사용하여컴퓨터유형 (Windows 또는 Macintosh), 화면해상도, OS 버전, 인터넷브라우저및인터넷브라우저버전과같은특정비개인정보를수집할수있습니다.

또한자동데이터수집기술을사용하여 BWI를대신하여제 3 자추적및광고제공업체가본사이트사용을추적및분석하도록할수있습니다. 이러한제 3 자의요청에따라사이트방문에대한사이트사용정보를측정하고연구하며, 사이트를통해방문하는동안추적된페이지사용및경로를추적하고, 목표를추적하고, 사용추적을돕습니다.사이트및다른사이트의인터넷배너광고에대한정보를제공하고마케팅파트너사이트에서본사이트에대한다른링크의사용을추적합니다. 우리는이러한제 3 자의추적기술이나사용방법을통제하지않습니다. 광고또는기타타겟팅된컨텐츠에대해질문이있으면책임이있는제공업체에직접문의하십시오.


우리는또한쿠키와관련된정보를수집할수있습니다. 쿠키는웹사이트서버에서컴퓨터또는모바일장치에저장되는간단한텍스트파일입니다. 여기에는익명의정보 (: 고유식별자및웹사이트이름)와숫자가포함됩니다. 쿠키를사용하면웹사이트에서사용자의환경설정과장바구니에넣은항목을기억할수있습니다. 대부분의브라우저는새쿠키수락을중지하는방법, 새쿠키를받을때알림을받는방법및기존쿠키를비활성화하는방법을알려줍니다. 브라우저의 "도움말"기능을통해이를수행하는방법을알려야합니다. 또는다양한데스크톱브라우저에서쿠키를비활성화하는방법에대한포괄적인정보를제공하는 www.allaboutcookies.org를방문할수도있습니다. 쿠키를사용하지않거나거절하면이사이트의일부가액세스할수없거나제대로작동하지않을수있습니다.

IP 주소

귀하의 IP 주소는인터넷서비스제공업체가사이트에액세스하는데사용하는컴퓨터에자동으로할당하는번호입니다. 이번호는사용자가방문할때마다서버로그파일에자동으로식별되고기록되며방문한시간과방문한페이지와함께자동으로기록됩니다. IP 주소를수집하는것은인터넷에서표준적인관행이며많은웹사이트에서자동으로수행됩니다. Google은사이트사용수준계산, 서버문제진단, Google® captcha를통한합법적인사용자세션확인및사이트관리와같은목적으로 IP 주소를사용합니다. IP 주소, 서버로그파일및관련정보는관련법률에따라달리요구할경우를제외하고는비개인정보로취급합니다.


웹브라우저를사용하면다른웹사이트또는온라인서비스에서온라인활동에대해웹사이트가정보를수집하도록허용할지여부를사용자가선택할수있습니다. 현재사이트는귀하가귀하의웹브라우저에서구성한것과같은 "Do Not Track"또는유사한환경설정에응답하지않으며사이트는본정책에설명된방식으로정보를계속수집할수있습니다. 그러나위의 "비개인정보"섹션에서언급한바와같이, 귀하는브라우저의쿠키설정을조정하여수집된정보에서약간의선택을할수있습니다.

3 사이트

이사이트에는타사웹사이트링크가포함될수있습니다. 이러한링크된사이트 (라이선스가있는호텔, 제휴사및다양한 BWR 파트너또는기타제 3 자의웹사이트를포함할수있음) BWI의통제하에있지않으며당사는개인정보보호관행이나해당링크된사이트의내용 (또는링크된사이트에포함된링크). 우리는그러한링크를편의상제공하며, 사이트에링크를포함한다고해서 BWI 또는 BWI의자회사가링크된사이트를보증하지는않습니다. 귀하가본사이트에링크된제 3 자웹사이트에접속하기로결정한경우귀하는전적으로귀하의책임하에그러한웹사이트에대한이용약관및개인정보보호정책을준수해야합니다. 3 자웹사이트를통해개인정보를제공하는경우귀하의개인정보는해당제 3 자의개인정보보호정책에따라취급됩니다.

SECURITY& Integrity

개인정보의보안이중요하기때문에개인정보의무단액세스, 공개, 변조또는파기에대해합당한예방조치를취하는보안조치를취했습니다. 온라인으로귀하가수집한개인정보는당사및/또는당사의서비스제공업체에보관되며물리적및전자적접근통제, 방화벽기술및기타합리적인보안수단을통해보호됩니다. 그럼에도불구하고이러한보안조치로인해개인정보의손실, 액세스, 오용또는변경을모두막을수는없습니다. 법으로요구되는경우, 우리는귀하의권리를보호하기위해적절한조치를취할수있도록귀하에게영향을미칠수있는그러한개인정보의분실, 접근, 오용또는변경을귀하에게통보합니다. 법이허용하는경우우편, 이메일또는전화로귀하에게통보하기로결정할수있습니다.

귀하의지불정보또는민감한정보를전자메일또는지정되지않은영역 (: "의견"필드에신용카드번호제출)을통해보내지마십시오. 더이상우리와의상호작용이안전하지않다고믿을만한이유가있는경우 ( :귀하가당사와함께했을수있는계정의보안이침해당했다고생각되는경우) 고객에게연락하여문제가있다고즉시통보해야합니다.본정책에서아래에명시된바와같이케어부서. 실제우편으로알려주시면문제가의심되는데걸리는시간이지연됩니다.


귀하는당사에제공하고자하는개인정보 (있는경우)를언제든지선택할수있습니다. 그러나특정세부정보를제공하지않기로선택하면당사에대한귀하의경험이영향을받을수있습니다. 예를들어이름없이예약을할수없으며, 라이선스가있는호텔이나제휴사에개인정보를공개할수없으면모든예약서비스, 특정서비스, 기타서비스또는회원프로그램관련혜택을제공하지못할수도있습니다. 마찬가지로 BWR 파트너 (: 항공사, 카드발급기관및기타제 3 )와같은다른제 3 자에게귀하의개인정보를공개할수없는경우, 이용가능한모든회원프로그램서비스를귀하에게제공하지못할수있습니다 (: 그러한회사와자주고객을얻는것), 또는그러한서비스의제공이지연될수있습니다. 우리는합리적으로가능한한빨리귀하의요청을준수하도록노력할것입니다.

일부관할지역에서는데이터개인정보보호또는기타법률에따라귀하가특별히요청하지않은정보를귀하에게보내기전에귀하의동의를얻도록요구할수있습니다. 특정상황에서귀하의동의가암시될수있습니다 (: 요청을이행하기위해통신이필요한경우및 / 또는귀하가당사에서사용하기위해정보를자원한경우). 다른경우, 귀하의동의를명시적으로요구해야할수도있습니다 (: 수집된정보가현지법규에따른민감한정보로간주되는경우).

당사가당사또는제 3 자의제품또는서비스를홍보하기위해귀하의연락처정보를사용하기를원하지않는경우, 귀하는명시된바와같이그러한홍보커뮤니케이션을거부하거나이전동의를철회할수있습니다. 아래이정책의 "문의하기"섹션을참조하십시오. 귀하가당사로부터홍보용전자메일을받았지만더이상그러한전자메일을받지않으려는경우귀하가당사로부터받은전자메일의수신거부기능을사용하여옵트아웃할수있습니다. 귀하가우리의홍보이메일수신을거부하면귀하의연락처정보가삭제되지않고 "억제"됩니다. 이렇게하면나중에동의한내용을제공하지않는한요청이기록되고보존됩니다.

BWR 계정이있는경우 BWR 프로그램에가입한시점의통신선호도를나타내도록요청합니다. 설정을저장한후에는계정에로그인하여환경설정을변경할수있습니다.

위와같이옵트아웃하면라이센스가있는호텔, 제휴사또는당사가귀하의개인정보를이미공유한제 3 자의데이터베이스에서귀하의개인정보를삭제할수없습니다.

액세스, 삭제및수정

BWI는귀하가사이트를또는기타온라인수단을통해특정개인정보를검토하도록허용할수있습니다. 귀하의개인정보를검토할수있는온라인수단의이용가능여부에대한정보는일반적으로해당유형의개인정보가처음제출된사이트또는인쇄물에서볼수있습니다.

관련법률에따라귀하는당사가유지관리하는개인정보에대한액세스, 삭제또는변경을요청할권리가있으며, 해당되는경우불완전하거나부정확하거나구식인개인정보를업데이트할것을요청할수있습니다. 또한귀하와관련된개인정보를유지하는지여부를문의할수도있습니다. BWI는귀하의요청에성실하게답변하려고노력하지만모든상황에서귀하의개인정보를제공, 삭제또는변경할수없습니다. 예를들어, BWI가과도한부담이나비용을부과하거나 BWI가타인과관련된정보를변경하도록요구할경우 BWI는귀하에관한개인정보를변경, 제공또는삭제할수없습니다. 또한해당법률에의거하여귀하는그러한개인정보가부당한수단이나법을위반하여사용된이유로개인정보사용을중단할것을요청할권리가있습니다. BWI는해당법률에명시된시간내에요청을존중하며법이허용하는경우귀하의요청에대한응답비용을충당하기위해적절한수수료를청구할수있습니다.

목록의 사항들을 신청하려면 요청 양식을 작성하여 제출하십시오. 베스트 웨스턴 브랜드 호텔에 귀하의 성명, 주소, 전화 번호, 이메일 주소, BWR 보상 번호 (있을 경우), 가장 최근의 호텔 숙박 날짜 위치를 반드시 기재하십시오. 우리는 정보를 통해 귀하의 신원을 확인하고, 귀하에 관한 개인 정보가 있는지 여부를 확인하거나 추가 정보를 얻기 위해 귀하에게 연락해야 하는 경우 사용할 것입니다.


BWI는귀하가 BWI에서추구하는서비스를수행하고본정책에명시된권리를행사하고의무를준수하는데필요한것으로판단되는개인정보만수집합니다. 우리는수집목적이나법률이허용하는한, 귀하의개인정보를필요할때만보관할것입니다.


사이트는미성년자 (관련법에정의된바에따라)를대상으로하지않으며해당개인이사이트를통해개인정보를제공하지못하도록요청합니다. 부모의동의없이 13 세미만의미성년자로부터개인정보를수집또는수집한사실을알게되면해당정보가삭제됩니다. 13 세미만의미성년자또는미성년자에대한정보가있을것으로판단되면이정책의 "문의하기"섹션에명시된대로고객지원부에문의하십시오.


BWI는유럽연합 (EU) 회원국및스위스에서개인정보를수집, 사용및보유하는것과관련하여미상무부가지정한미국 - EU 개인정보보호방패및미국 - 스위스개인정보보호방침체계를준수합니다. BWI는통지, 선택, 이후전송, 보안, 데이터무결성, 액세스및시행과관련된 Privacy Shield 원칙을준수한다는자체인증을제출했습니다. Privacy Shield 프로그램에대해자세히알아보고미국상무부의승인을받은 BWI의인증을조회하려면 http://www.privacyshield.gov를방문하십시오. 프라이버시실드에대한 BWI의약속위반은연방통상위원회및 / 또는미국상무부에서조사할수있습니다.

BWI가개인정보보호정책개인정보보호원칙을위반하여개인정보를잘못취급한것으로생각되면 BWI 고객상담부를통해해당불만사항에대한서면설명을하십시오. 그러한서면설명을받은후, BWI의고객관리부 (Customer Care Department) 담당자가연락하여불만을논의할수있는시간과방법을마련합니다. BWI는이정책및개인정보보호정책의준수원칙에대한모든합법적인불만사항을해결하기위해최선을다하고있으며이러한불만사항을처리하기위한의사소통에적극노력할것입니다. Privacy Shield 개인정보보호원칙에따라해결되지않은불만사항이있는경우 BWI는독립적인분쟁해결프로그램인 JAMS EU 개인정보보호프로그램에참여하기로동의했습니다. 귀하가불만사항을적시에접수하지못했거나 BWI에의해불만사항이만족스럽게해결되지않은경우 JAMS 프로그램웹사이트 (https://jamsadr.com/file-an-eu-us-privacy-shield-or-or)를방문하십시오. BPS 또는 JAMS 절차를통해귀하의불만사항이해결되지않을경우, 제한된상황에서개인정보보호패널이전에구속력있는중재옵션을사용할수있거나, 또는귀하가불만사항을제기할수있습니다. 해당지역의데이터보호기관에불만을제기할권리가있습니다.

관할지역 / 데이터이전문제

사이트및 BWI는우리의사이트에대한미국의법률및방문자에따라미국에서운영하는개인정보를제공하는사람들, 그리고그사람은, 그렇지않으면, 우리의마케팅또는기타정보의수신에동의를표시미국법률이귀하의거주국가의법률과다를수있음을알아야합니다. BWI는해당사이트또는그일부가특정관할지역에서사용하기에적절하거나이용할수있다는것을나타내거나보증하지않습니다. 사이트에접속하기를선택한사람들은자신의책임하에자신의이니셔티브를수행하며모든현지법률, 규칙및규정을준수할책임이있습니다. 우리는언제든지재량에따라우리가선택한사람, 지리적영역또는관할권의전체또는일부가사이트의이용가능성을제한할수있습니다. 우리에게개인정보를제출함으로써, 당신은당신의국가에서보다데이터보안의다른수준을제공할수개국을포함하는개인정보의전송및거주국가이외의국가에서개인정보의처리에동의 BWI가있는미국을포함한거주지,또한본정책에의거하여라이선스가있는호텔, 제휴사또는기타제 3 자에게개인정보를양도해야하는경우해당기관은 EU에따라 "적절한"것으로간주되는국가에있을수도있고있지않을수도있습니다 -US 프라이버시쉴드, 스위스 - 미국프라이버시쉴드또는기타법률.

캘리포니아사용자: 캘리포니아개인정보보호법

캘리포니아의 "빛을발하십시오"라는민법제 1798.83 항의법은제 3 자의직접적인마케팅목적으로제 3 자에게개인정보를공개하는것과관련된기업의관행에대해질문하는캘리포니아고객의요청에응답하도록특정사업체에요구합니다. 또는고객이그러한정보공유를거부할수있는옵션을행사한경우제 3 자의직접마케팅목적으로고객의개인정보를제 3 자에게공개하지않는정책을마련할수있습니다. 우리는그러한정책을시행하고있습니다. 정보공유를거부하거나캘리포니아민법 1798.83 항에의거하여귀하가보유한권리에관해서는 BWI 이 이메일 주소가 스팸봇으로부터 보호됩니다. 확인하려면 자바스크립트 활성화가 필요합니다.으로이메일을보내거나아래의 "당사연락처"에명시된고객관리부에연락하십시오. 특정보상을이행하기위해서는 BWI의자회사, 계열사또는제 3 자서비스제공자와귀하의정보를공유해야합니다. 또한라이센스호텔또는제휴사를통해예약하거나숙박할때해당라이센스호텔또는계열사에직접정보를제공하고있으며이절에포함된제한사항은해당정보와관련하여 BWI에적용되지않습니다. 타사서비스제공업체가제공한지침에따라메시지수신을거부하십시오. 위에서설명한바와같이탈퇴한후귀하가귀하의정보를제 3 자와다시공유하도록요구하는거래를선택하면이전의선택해제설정이적용되지않습니다.


이정책에대해질문이있거나정보를업데이트하거나의사소통환경설정을수정하려면 이 이메일 주소가 스팸봇으로부터 보호됩니다. 확인하려면 자바스크립트 활성화가 필요합니다.으로전자메일을보내거나 800-528-1238로전화하거나다음주소로연락하십시오:

Best Western International, Inc.
Customer Care Department
P.O. Box 10203
Phoenix, AZ 85064
Attn: Customer Care

Best Western International, Inc.
Unit 7 Citylink Business Park

Old Nass Road

Dublin 12


Attn: Legal Department

(BWI’s representative in the EU)



BWI는언제든지이정책을변경, 수정또는수정할권리를보유합니다. 이정책이마지막으로개정된날짜는이페이지의맨위에있습니다. 본정책에중대한변경을가하면사이트에서당사의개인정보보호관행이변경되었음을알리고새로운정책에대한링크를제공합니다. 우리가귀하의개인정보를사용하는방법에중대한변화가생기면귀하의계정에명시된이메일주소 (해당되는경우) / 또는사이트홈페이지의통지를통해귀하에게이메일로통보해드리며그러한새롭거나다른용도로옵트아웃할수있는기회를제공하십시오. 본정책에대한변경사항은본사이트에대한개정된정책게시시효력을발생합니다. 그러한변경이후에사이트를사용하면사실상개정된정책을수락하는것으로간주됩니다.

위 목록의 사항들을 신청하려면 이 요청 양식을 작성하여 제출하십시오. 베스트 웨스턴 브랜드 호텔에 귀하의 성명, 주소, 전화 번호, 이메일 주소, BWR 보상 번호 (있을 경우), 가장 최근의 호텔 숙박 날짜 및 위치를 반드시 기재하십시오. 우리는 이 정보를 통해 귀하의 신원을 확인하고, 귀하에 관한 개인 정보가 있는지 여부를 확인하거나 추가 정보를 얻기 위해 귀하에게 연락해야 하는 경우 사용할 것입니다.